Analysis vs reporting

Analysis vs reporting

Reporting :

• Once data is collected, it will be organized using tools such as graphs and tables.
• The process of organizing this data is called reporting.
• Reporting translates raw data into information.
• Reporting helps companies to monitor their online business and be alerted when data falls outside of expected ranges.
• Good reporting should raise questions about the business from its end users. 

Analysis :

• Analytics is the process of taking the organized data and analyzing it.
• This helps users to gain valuable insights on how businesses can improve their performance.
• Analysis transforms data and information into insights.
• The goal of the analysis is to answer questions by interpreting the data at a deeper level and providing actionable recommendations.

Conclusion :

• Reporting shows us “what is happening”.
• The analysis focuses on explaining “why it is happening”  and “what we can do about it”.