John Kao has developed a conceptual model of entrepreneurship in his article: Entrepreneurship, creativity and organization in 1989. This model has four main aspects:
1. Entrepreneurial
Personality: The overall success of a new venture largely depends upon the
skill, qualities, traits and determination of the entrepreneur.
2. Entrepreneurial
Task: It is a role played by entrepreneur in an enterprise. The major task of
the entrepreneur is to recognize and exploit opportunities.
3. Entrepreneurial
Environment: It involves the availability of resources, infrastructure,
competitive pressures, social values, rules and regulations, stage of
technology etc.
4. Organizational
Context: It is the immediate setting in which creative and entrepreneurial work
takes place. It involves the structure, rules, policies, culture, human
resource system, communication system.
According to Kao, the most successful entrepreneur is one who adapts himself to the changing needs of the environment and makes it hospitable for the growth of his business enterprise. This ECO (Entrepreneurship, creativity ad organization) analysis frame work developed and conceptualized by John J. Kao contributes a great deal to the emergence as well as sustenance of entrepreneurship and entrepreneurial talent in the prevailing business environment.
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