Environmental Appraisal is the process of identifying opportunities and threats
facing an organization. Concept of Environment. Environment.
literally means the surroundings, external objects, influences
or circumstances under which someone or something exists.
what are the factors affecting
environmental appraisal? Strategist related factors –
Since strategist play a central role in formulation of strategies ,there
characteristics such as age, education, experience, motivation, cognitive
styles ,ability to withstand time pressure and responsibility have an impact to
the extent to which they are able to appraise the environment.
Project appraisal is the process of assessing, in a structured way, the case
for proceeding with a project or proposal, or the project's viability.
It often involves comparing various options, using economic appraisal or
some other decision analysis technique.
Why environmental analysis and appraisal is important?
An environmental analysis in
plays an essential role in business management by providing
possible opportunities or threats outside the company in its external
environment. The purpose of an environmental analysis is
to help to develop a plan by keeping decision-makers within an organization.
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