Campaigns using Mail Chimp

Mailchimp is an all-in-one marketing platform that helps you share emails, ads, and other messages with your audience. We call these messages “campaigns.” When you create a campaign in Mailchimp, we give you lots of flexible settings and design options, as well as builder tools that walk you through every step of the process.

Things to know

• Before you can create a campaign in Mailchimp, you’ll need an audience.
• If you don’t have any contacts yet, create and share a signup form to build your audience.
• Connect an online store to sync products and customer data, to tailor your campaigns to the right people and sell more stuff.
• If you need help creating and designing a certain type of campaign, you can search this Knowledge Base for additional resources.

Definitions

Campaign

Any distributed content, that’s created and measured in Mailchimp, including regular emails, automations, landing pages, and ads.

Audience

A place for you to collect and manage your contacts in Mailchimp.

Contact

Someone whose email is stored in your account. A contact’s email marketing status determines what kind of content you can share with them. Statuses include subscribed, unsubscribed, non-subscribed, cleaned, and archived.

Choose a campaign type

Email campaigns

• Regular

This is the most common type of campaign. Design and customize your content, and choose whether to send immediately or schedule your campaign for later.

• Plain-text

The simplest form of mass email you can send. These campaigns contain only text and have no formatting options.

• A/B testing

Send more than one version of the same campaign and see which one comes out on top. Test subject lines, From, names, content, and send times. If you’re a Mailchimp Pro user, you’ll have the option to test up to eight different versions with a Multivariate campaign.

• Automated

Automated emails send when triggered by a specific date, event, or contact’s activity. You can create a custom automation from scratch, or use one of our many pre-built automation campaigns.