Introduction to Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram and Pinterest; their channel advertising and campaign
How to Use Facebook for Marketing
It’s important to start by building your fanbase on Facebook. Publicize your page and post a link to it anywhere you can, including adding a social icon onto your website.
Once you’ve created a strong following it’s important to use status updates or photos to share your products, offers, services. You should also post things that get your audience to engage with your posts. Things that they will click, “like,” comment on, and share. The more people are engaging, the more frequently you’ll appear in others timelines.
It’s important to keep in mind that many use Facebook as a personal network to connect with their friends or loved ones. Your brand needs to fit into this atmosphere naturally in order to keep people interested in what you’re posting. So don’t make it solely about selling.
Tool to Utilize: Advertising
Facebook Advertising is really picking up speed in the business world.
It uses social graph and activities to pinpoint those who fall into your buyer demographics, making Facebook Ads incredibly effective. Facebook ads are more likely to bring in strong leads that are actually looking for your services.
They help make sure your advertising budget isn’t wasted on those who aren’t really interested in what you’re offering and helping to put product or service put into the hands of the exact person who wants or needs it. To go much deeper into mastering Facebook, download this free guide.
Twitter is fast-paced, concise, and easy way to connect with your audience. With over 310 million registered users (and growing), Twitter is a sea of information of 140 character or less content waiting to be read, clicked, followed, and re-tweeted.
How to Use Twitter for Marketing
Twitter generates over 175 million tweets daily and allows you to share quick pieces of information and photos in an effort to drive people back to your site or landing pages. You only get a small amount of characters, so make them count!
When marketing on Twitter, you need to have content that is enticing enough for people to stop and click through. People are normally scrolling through quickly so it takes more than just simple text to stop them in their tracks. Make sure when you’re constructing your tweets, you’re making people want to click through.
Try using quotes, statistics, or questions related to the link you’re tweeting as a way to people wanting to read more. Incorporate photos, polls, gifs, or even short videos. (All of these are now natively supported by the platform!)
While Twitter is a great way to share quick thoughts and generate traffic to your website and offers, it’s important to make sure you’re also building relationships with followers.
People follow you because they like what you have to say, but often also to engage in conversation. Like you would on Facebook, ask and respond to questions, respond to mentions and direct messages. Twitter is as useful for driving traffic as it is for customer service.
Tool to Utilize: Hashtags
Hashtags (#) are you key tool on Twitter. These tags allow you to reach a wider audience than just your followers by getting involved in existing conversations.
People searching for specific information will often check hashtags to see what’s out there. Do some research what your buyer persona is hashtagging to make sure your posts are going to be found by the right people.
Our free guide “Tune Up Your Social Media Marketing” will teach you everything you need to know to master Twitter for business. You can get it here.
How to Use LinkedIn for Marketing
LinkedIn is different from the rest of the social media outlets because it’s specifically designed for business and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the more important platforms to use for those in B2B.
Between features like LinkedIn Pulse, Company Pages, InMail, Groups, and “Get Introduced” and the ability to see who’s viewed your personal profile, LinkedIn is a valuable tool for not only driving traffic, but prospecting, establishing thought leadership, as well as recruiting.
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